Shelleybrooke, as she's called, is the creator of the Xtreme Central Portal, President of Target Online Inc. and currently the imaginative genius behind the TeenTeams project.
Graduated from Syracuse University with a degree in Visual Arts, she spent 25 years as a multi-tasking corporate troubleshooter - resolving various problem projects ranging from corporate restructuring, advertising/marketing programs, environmental cleanups and numerous multi-year defense contracts.
In 1995, totally immersed in the world of family, teenagers and high school activities, she entered the world of Extreme Sports and co-founded Hot Rails Inc., currently one of the top 6 skate park builders in the country.
Recognizing that the Internet would quickly become the next media vogue - especially for her targeted, computer savvy, teenage traffic, she transferred all of the Hot Rails advertising and sales efforts online.
Shelleybrooke now holds numerous certifications and extensive knowledge of industry specialties including online advertising/marketing trends and techniques, advanced search engine facilitations, technical programming languages and of course, an unparalleled understanding of her elusive teenage market.
William Baxter - Chief Technical Officer
Mr. Baxter has been a Technology Consultant for 25 years, specializing in
advanced electronic repairs, the design and maintenance of computer
hardware and software .
A Michigan State certified Instructor in both Electronics and Robotics,
Baxter was President of a private company contracted to maintain
CNC equipment, Arcade Games, School Score Boards and several specialized
projects. One of these assignments, for Crimtec Inc., was the development
a multi-processor system to control the dedicated tasks of surveillance
equipment in Police cars; the first system of it's kind.
Other software achievements range from basic accounting packages to data
acquisition systems interfaced to dynamometers and telephone systems. With
additional multi-year experience in network setup and maintenance, IT
Management, design and support of database driven systems including online
Internet packages, Mr. Baxter is the backbone of our TeenTeams
Andrea M. Polinak - Strategic Marketing Implementation
Andrea served as Vice President of Marketing, Chemical Bank / Chase Bank. She focused on new product development, strategic marketing and managed professional teams, multimillion-dollar budgets and high-risk projects. Andrea was responsible for customer and institutional communication strategies. Within that context, Ms. Polinak created and managed Chemical Bank's Business Partners Program, which was the first institutional effort for tracking customers' spending patterns. The information gathered during its tenure contributed to Chemical Bank becoming the largest small business lender in the world.
Currently, she is CEO of 2Know Business Associates, a consulting business specializing in small business start-ups, the integration of new systems and product/business development, and projects for financial institutions of all types.
As past Vice President of Unity Charter School, one of New Jersey's newest and most innovative Charter Schools, her interest and participation in the Teens Teams project has become her passion.
Garrett F. Szibdat - Advisor, Generation "Y" Trends and Analysis
Garrett, on board since the early Hot Rails days, currently attends the Wayne Calloway School of Business and Accountancy at Wake Forest University with a designated major in Marketing.
His acute insight into the likes and dislikes of his own generation, provides unparalleled advantages to our efforts.
Garrett has been an elected officer to varied postitions of responsiblities and Media Management such as:
These activities paint a vivid picture of Garrett's mature involvement with his peers and their reciprocal respect for his decisions and leadership qualities.
- Radio Station Manager, WJSV 90.5FM ‘97-‘98,
- Co-founder, Director & Host of WJSV “Roundtable” ‘96-‘98 (Discussion group led by students. Contents about issues directed at community’s youth. Bi-weekly broadcast)
- News Director of WJSV 90.5FM ‘96-‘97 (over 200 news broadcasts during school year)
- and Host of a weekly classic-rock broadcast..
- President, Junior Achievement at MHS ‘96-‘97
- Captain of MHS Golf Team ‘97-‘98
- President, Temple Senior Youth Group ‘96-‘98
- VP Social Action/Hagigah and
- Hagigah Host Chairman for NFTY-GER (North American Federation of Temple Youth - Annual Convention, Garden/Empire Region) ‘97-‘98
William J. Kennedy - Financial Consultant
Mr. Kennedy attended the University of Massachusetts at Amherst receiving two degrees: Bachelor of Business Administration in Finance and Bachelor of Arts in Economics.
From there, he was employed by General Electric Capital Corporation in Stamford, Connecticut. At GECC, he held various positions in financial management while participating in General Electric Company’s Financial Management Program, an intensive three year training program for GE’s financial managers. Upon graduation from the program, Mr. Kennedy had an assignment in the Fixed Income Department at GE Pension Trust followed by an assignment involving extensive travel as an auditor in GECC’s Commercial Financial Services Department.
During the years 1985 to 1996, Mr. Kennedy was Vice President and portfolio manager in the Municipal Bond Department at Loews Corporation in New York City. With three others, he had responsibility for all aspects of managing the multi-billion dollar municipal bond portfolio of a Loews subsidiary, the CNA Insurance Companies, based in Chicago.
From February 1996 to present, Mr. Kennedy has provided capital consulting services to a variety of small companies. Primarily, this has involved reviewing and editing business plans, making recommendations to senior management on financing future growth and the introduction of appropriate capital sources capable of providing synergistic and mutually beneficial relationships.
Eugene Lopata - Corportate Structure/Business Developement
A Graduate of Rutgers' School of Management and Newark's College of Electrical Engineering, Mr. Lopata is the retired President of Ragen Corp., a publicly traded company on the Nasdaq. Ragen Corp. had four divisions and yearly sales of $32 million with approximately 500 employees. Mr. Lopata was Chief Financial Officer for ten years prior to becoming president. He continues to consult for small specialty service and manufacturing companies. He remains on the board of directors for a company he founded and eventually sold to the principal scientist. This privately held company-Temtec, Inc. specializes in visitor and security controls.
The tZINE Team:
Milt Lane - Publisher/CEO, Campus Ad-Network
Mr. Lane created and designed the original journalism-centered school advertising network. Beginning with Leo Burnett Advertising, where he started his advertising and marketing career serving as a media buyer/planner and account executive, he has acquired "hands-on" experience in every phase of advertising sales, direct marketing, corporate operations, printing and publications.
While serving as COO for a major insurance marketing company, Mr. Lane planned and developed concepts for several new high volume corporate profit centers in the highly regulated health insurance business. These concepts developed into significant profit centers for the company with monthly revenues exceeding $250,000.
While serving as Director of Marketing and Advertising for a small high-tech publication, he initiated a complete re-positioning of the publication in the marketplace, re-structured and re-trained sales staff, and increased monthly sales revenue more than 500%.
Recently, Mr. Lane served as Direct Marketing Manager for CyberMedia, the creators of the "First Aid" computer software program where he co-developed the direct marketing campaign which generated first year revenues in excess of twenty-two million dollars. He recently completed an assignment as a project development officer for a new, unique trade show product (MPO) the "BoxSeat".
Mr. Steve Goldsmith - Senior Business Development Officer
Steve is a veteran marketing and sales executive with extensive experience in advertising, media, sales management and production. He has worked on a wide variety of projects ranging from live meetings and events to digital media and training/performance improvement assignments for clients including Hewlett-Packard, Fireman's Fund Insurance and National Semiconductor.
As National Distribution Manager for BigBook, Inc. he worked with Fortune 500 companies, National Business Associations and development stage companies in planning and managing their online yellow pages environments. His consulting clients have included Ziff Davis, KRON Industries, CyberMedia and Public Media Incorporated.
For six years, Steve held the position of Director of Business Development for ATA Media, one of the nation's leading media barter companies working with TV, Radio, Print, Internet, Out-of-Home and Transit media for retail and service industry clients. As president of The Product Placement People, Inc., Steve represented such firms as Sony, AMC Jeep and Grumman Allied Industries on whose behalf he negotiated product placements and promotional tie-ins with major motion picture studios including Columbia, MGM, Paramount, Island Pictures and United Artists.
Steve O'Donoghue -School Advisory Board Chairman
Steve O'Donoghue has been the journalism adviser at Fremont High School, Oakland, CA since 1977.
In 1985, he founded the Media Academy, a three-year program built around journalism careers for "at-risk" youth. Steve has been active in local, state and national scholastic journalism organizations, including the national Journalism Education Association, where he spearheaded their diversity efforts and served as Multicultural Commission Chair.
In 1990 the Dow Jones Newspaper Fund named O'Donoghue National High School Journalism Teacher Of The Year. He has also been California state journalism teacher of the year, and has received the Pioneer Award from the National Student Press Association as well as the Gold Key Award from California Student Press Association.. Mr. O'Donoghue also serves as the school network coordinator.